CUSTOMER RETENTION. Virtual tours as part of hotel listings compared to not having a virtual tour increases the duration of time spent on your website by 5 to 10 times TIME SPENT. Using a well-built virtual tour on your website not only keeps people looking at your website longer, but also brings the visitor back in the future.
TARGET CLIENTS. Having a virtual tour as a commercial marketing tool on your website reduces approx. 40% of the amount of the visitor's wasted viewings.
Speaking for the hospitality industry as a whole, 2019 sees a nominal growth in supply, demand, average daily rate (ADR) and revenue per available room (RevPAR), except occupancy, which experiences a minor decline. Much of the decline in occupancy is due to increased supply in the market, rather than a decrease in the number of travelers. ADR and RevPAR have shown solid growth for 9 consecutive years, and are expected to come out on 2.8% and 2.7% respectively at year-end 2019.
Panomatics Virtual Tours have been helping the development of the hotel industry and the hospitality sector. Panomatics is aware that it s one of the fastest-growing divisions of industry in the world. Virtual tours and Panomatics have been part of the development of the industry. The ever-changing and the global scene is developing faster than ever before, thanks for the 360 degrees photography! The industry continues to grow and consumers are traveling more than ever. Advances in technology and Panomatics have completely reshaped the way that the hotel industry operates. Thanks to social media, people are now more informed than ever about the places that they want to visit as well as how they want to get there and where they want to stay. Apart from making it easier for the customer, the technology of Panomatics has increased the efficiency of the hotel industry and it has helped greatly to improve the customer experience.
Interesting facts and statistics about the benefits Panomatics virtual tours can offer to your project:
More than 5 million visits per day for virtual tours worldwide. ( Visit per Day)
DECISION-MAKING FACTOR Approx. 75% of potential customers and visitors consider a virtual tour as a major decision-making tool which positively affected them in moving forward with a purchase
MORE VIEWS. Hotel listings with a virtual tour get approx. 87% more views than those without a virtual tour. Hotels that use virtual tours as part of their promotional activities as opposed to using standard photos get around 50% more clicks (Number of Click).
BETTER INTERACTION, 360° photos performed much better than conventional photos, gaining 45% more interactions
CONVERSION RATE. Virtual Tours on a hotel website showcasing their interior and exterior spaces compared to the ones using common techniques increase the look-to-book conversion rate by as much as 16% to 67%. In Hospitality, with the generic term conversion rate we refer to the ratio between the website sessions and completed reservations. Among the 18 to 34 year olds, prospects are 130% more likely to book a reservation or visit based on a virtual tour
The number of bookings in travel and tourism hit almost US$1.6 trillion in 2018 with the hotel industry constituting for 30%+ of this value
The total retail value of the global hotel industry is set to cross US$500 billion in 2018
The Asia Pacific region has witnessed the maximum hotel room occupancy (OCCUPANCY %) with 69.7%
Travel and tourism is nowadays 10%+ worth of the global gross domestic product
Corporate travel is expected to rise by 6.1% in 2018
Hotel Industry alone is expected to sustain by growing at 6% to 7% in 2019
Virtual Reality is a relatively new phenomenon that has taken the world by storm and changed how things are done. At Panomatics virtual reality is able to take us to places we have never gone before, making us feel as if we were visiting them for real. Not only is it exciting in the entertainment industries such as hospitality or gaming, but it is also influential in the classroom. At Panomatics we believe that the future of Virtual Reality will have the ability to transform how we see and learn about the world around us and be connected, predicting it to be a US$150 billion industry by 2020. The team of Panomatics, have already integrated interactive maps, floor plans and information style sheets in our works, and have a lot to look forward to rising above the din as new technology enters the market.